by Eva van Strijp | Apr 12, 2016 | Intentional Business
Often when we talk about growing our business, we think of finding new customers. There’s a saying that “A bird in the hand is worth two in the bush” and I believe that this extends to business. Not that our customers are birds! Simply that is often...
by Eva van Strijp | Apr 5, 2016 | Intentional Business
Most businesses experience peaks and troughs – it’s a natural part of business life. Some businesses peak around Christmas time, others slow right down at this time. It’s important to have a go-to list of strategies for continuing to develop and grow...
by Eva van Strijp | Mar 15, 2016 | Intentional Business
We can probably all think of a handful of great blogs. Perhaps they haven’t won any awards or have a readership of many millions, but we read them and we love them. Have you ever stopped to ask yourself what it is you love about that blog? Is it the...
by Eva van Strijp | Mar 8, 2016 | Intentional Business
When your customer base isn’t directly made up of the consumers that use your products, it can be easy to brush aside a marketing activity like blogging. You can tell yourself you’re too busy keeping your retailers happy, developing new products, raising...
by Eva van Strijp | Mar 1, 2016 | Intentional Business
Over the past ten years we’ve had many, many (many) phone calls and emails about advertising our (other) business through magazines and various print media. It’s a tough call as a wholesaler because on the one hand it can be hard to directly gauge return...
