Welcome! It’s so lovely to have you here. I’m Eva Van Strijp and I am passionate about helping mothers thrive. My daily life involves six energetic children, one adventurous husband and a small business.

You might recognise me from Seedling Baby or Oz Baby Trends, the businesses that I’ve grown over the past decade. While Oz Baby Trends has now retired, Seedling Baby focuses on supplying reusable nappy products to families across Australia. This site is where I share all of my parenting and business resources.

I love deep conversations about parenting, education, personalities and business.

I love those conversations even more if they happen during a long walk, or over a fabulous meal.

I am passionate about books, gardens, essential oils, kids and helping mothers thrive.

It is my great hope that you will leave my blog feeling encouraged and enriched on your motherhood journey.

I love having you here. Thank you for stopping by.


When it comes to creating a simple life, peaceful parenting journey and an intentional business, there are a multitude of variables. Some days we nail it. Other days we feel like we’re failing. The reality can fall far short of the ideal. If you’ve come here looking for some hard and fast rules about simple living, peaceful parenting and intentional business, you might be disappointed. I don’t believe there are any specific rules that you need to follow in order to balance a mix of these three. It’s about mixing and matching what works for you and your family. This site is dedicated to helping you achieve that beautiful balance, knowing that there is no one right way to live simply, parent peacefully or develop an intentional business.

Why Simple Living?

Simple living means different things to different people. It might mean living debt-free with minimal possessions. Simple living might mean becoming as self-sufficient as possible and cooking everything from scratch. Maybe simple living is reduced commitments and being switched off from the virtual world. Perhaps it takes on the form of systems and routines that help you balance an overflowing life. I believe in the joy and peace that comes with living a simple life – whatever that looks like for you. Join me in a journey to simplify family, work and commitments.

Why Peaceful Parenting?

I don’t care much for labels, but peaceful is a label most of us would happily accept. Peace is delivered in so many forms – joy, calm, order, simplicity, mindfulness, gratitude. In this crazy hectic parenting gig, sometimes it just comes through a few quiet moments in the shower! My parenting resources have been developed to help you achieve a more peaceful parenting journey. Can I help you find more peace amidst the chaos?

Why Intentional Business?

If you’re an entrepreneur at heart, you’ll know that it’s not something you can turn on and off like a tap. It’s a constant. It’s always there. It’s like an itch you can never scratch. Ideas everywhere. Anytime. All. The. Time. There’s not a whole lot we can do to push the entrepreneurial spirit away or turn it down. But we can tame it. An intentional business is a business in which every decision is based on careful planning and thoughtful consideration. A business in which actions align with intentions. A business that gives you joy. That doesn’t burn you out. That enhances your life and empowers your family. Will you join me in building an intentional business? One that doesn’t take up every spare second of life, but that empowers you to create change where change is needed?

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