The Secret Sauce in Your Business

I’m a sucker for professional development. Love it. LOVE. IT. Could listen to podcasts, read blogs, watch webinars, download templates and follow courses forever. And actually did for many years. I was a bit of a professional development junkie for a while there. I...

Beware: Upgrade Syndrome

Ahead of Black Friday and Christmas sales, we have to be extra mindful of “upgrade syndrome”. Companies market to us and we think we’ll be better off with an upgraded product, especially if that something is promised to be better than what we already own AND happens...

Why Is It So Cheap?

Why is it that we focus on why a particular product is “so expensive”? Why don’t we ask the opposite question of why a competing product is so cheap? Recently I was in our local discount store and they had toothpaste available for $2. Two bucks. As a business owner,...

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